
Nov 03 2023
BMW: Legacy Racing at Daytona
The BMW 3.0 CSL captured spitting flames in this Daytona Speedway shot is a legendary racing machine from the 1970s that helped establish BMW’s dominance in touring car racing. Nicknamed the “Batmobile” for its later aerodynamic upgrades, the CSL, short for “Coupé Sport Leichtbau,” (Leichtbau meaning lightweight) became a motorsport icon with multiple wins in the European Touring Car Championship and a class victory at Le Mans.
Events like these, featuring vintage race cars, draw hundreds of thousands of fans annually across the U.S., with Daytona alone attracting over 100,000 attendees for historic and endurance racing weekends. Surveys show that over 70%of motorsports fans report a strong emotional connection to heritage vehicles, citing nostalgia, sound, and mechanical purity as major sources of joy and lifelong passion.